Frequently Asked Questions

Farmooly is a farmers market platform that connects shoppers directly with local farmers, ranchers, and artisan vendors. It works like the "Amazon of local food" — browse markets and vendors near you, pre-order items, pay at the market, and manage your farm business, all in one app.

Farmooly is free to download. Shoppers pay a small Platform Fee at checkout — $0.50 + 4% of subtotal, the same online and in-person — that funds the marketplace. Vendors pay a 4% Farmooly fee per sale on the Free plan, or 2% on Farmooly Pro ($29/month). Stripe handles card processing at standard rates — same as Square, never marked up by Farmooly.

• iPhone — native app on the App Store (iOS 15+)
• Android — native app on Google Play (Android 8+)
• Web browser — no download needed at app.farmooly.com

All platforms share the same account — update something on your laptop and it shows up on your phone instantly.

Farmooly is currently focused on the U.S. market but is designed to support local food communities globally. International expansion is on the roadmap — contact info@farmooly.com if you'd like to bring Farmooly to your country.

• Email: info@farmooly.com
• Contact form: farmooly.com/support
• In-app: Tap Account → Help & Support

Open the Farmooly app and go to the Markets tab. Farmooly will show you active markets in your area, the vendors who participate, and what's available that week. You can browse by product type, vendor, or market day.

Yes! Many vendors offer pre-order storefronts where you can browse their inventory and reserve items before market day. This guarantees you get what you want before it sells out. Pre-orders are paid upfront and ready for pickup at the vendor's booth.

Scan the vendor's QR code with your Farmooly app, select your items, and pay — all in a few seconds. Supported in-app payment methods: credit/debit cards, Apple Pay, and tips through Tap to Pay. At SNAP/EBT-accepting vendors, you'll see a SNAP badge and SNAP-eligible items in the app; the EBT charge itself runs on the vendor's own EBT terminal at the booth (Farmooly is the facilitator).

Yes — Farmooly helps you find participating farmers market vendors who accept SNAP/EBT. Look for the SNAP badge on a vendor's profile, browse their SNAP-eligible items in the app, then pay with your EBT card at the vendor's EBT terminal at the market. Farmooly is the discovery and facilitation layer; each vendor holds their own USDA FNS Retailer Authorization and runs the EBT transaction on their terminal.

Yes! Farmooly has a built-in donation feature that allows shoppers to donate fresh local food purchases to food banks and community organizations. Look for the donation option at checkout with participating vendors.

Farmooly includes a health and wellness community where you can track your fitness goals, associate your local food purchases with community health challenges, and log health metrics (like blood test results) to see how eating fresh, local, unprocessed food improves your overall health. Access it from the shield icon on the customer home screen.

Download the Farmooly app (iPhone, Android, or use the web app), create an account, and choose "Vendor" during setup. You'll be guided through adding your business details, product listings, and payment configuration. It's free to start — you only pay a small fee when you make a sale.

No monthly fees to get started. Here's exactly what comes off each sale:

• Free plan: Farmooly takes 4% of your product subtotal. Vendor keeps 96%.
• Pro plan ($29/mo, 14-day free trial): Farmooly takes 2% instead. Includes 2 featured listings ($198 value), email marketing, pre-orders, and analytics.
• Stripe processing is the same standard rate Square or any POS would charge — ~2.9% + 30¢ online (Farmooly absorbs that), ~2.7% + 5¢ in-person Tap-to-Pay (your Stripe Connect account pays it directly). Farmooly never marks up processing.
• Customers also pay a Platform Fee ($0.50 + 4%) at checkout that funds the marketplace itself — your prices stay clean and unsurprising.

Why Farmooly over Square? Square just processes a card. Farmooly gives you a discoverable storefront, customer follow + notifications, email marketing, announcements, pre-orders, and a community of buyers actively looking for local food. You pay Stripe the same rate either way.

Farmooly generates a QR code for your booth. Display it on your table — shoppers scan it with the Farmooly app, choose what they want, and pay instantly. No card reader hardware required. Payments go directly to your linked account on the platform's payout schedule.

If you hold a valid USDA FNS Retailer Authorization, you can mark your booth as SNAP/EBT-accepting in the Farmooly app — your profile gets a SNAP badge and your eligible items get a SNAP tag so shoppers can find you. The EBT charge itself still runs on your own EBT terminal at the market; Farmooly is the discovery and facilitation layer, not the payment processor. Don't have an FNS authorization yet? Apply free at fns.usda.gov/snap/retailer/apply, or email info@farmooly.com for help getting set up.

Yes! The Farmooly web app at app.farmooly.com gives you the full vendor dashboard on your laptop or desktop. Add listings, upload photos, track orders, and manage your catalog — much faster than typing on a phone. Everything syncs instantly with the mobile app.

Farmooly Pro is $29/month (14-day free trial, $24/mo billed annually) and includes:

• 2% Farmooly fee per sale instead of 4% on Free — saves $20 on every $1,000 in sales
• 2 featured listings/month ($198 value)
• Pre-order storefront (shoppers reserve items before market day)
• Email marketing & vendor newsletter
• Advanced analytics, CSV export, Pro badge

Break-even math: on fee savings alone, Pro pays for itself at $1,450/mo in sales ($29 ÷ 2%). Below that, Free is cheaper on fees — but the included featured listings ($198 value) usually swing it to Pro at almost any volume. If you sell regularly at market, the pre-order storefront alone often captures sales you'd otherwise lose to customers who can't make it in person.

Yes. Farmooly supports CSA (Community Supported Agriculture) subscription management — create recurring subscription shares, manage member pickups, and send updates to your subscribers directly from the app.

Email us at info@farmooly.com and our team will walk you through the onboarding process. It's free for market operators to get started on Farmooly. We'll create your market profile, list your vendor roster, and help you promote the app to your shoppers and vendors.

Yes. Farmooly includes tools for market operators to manage vendor applications, curate vendor listings, and promote your market to local shoppers. You can update your market schedule, announce special events, and communicate with your vendor community.

Yes. Market operators and vendors can post announcements directly in the app — seasonal specials, new vendor spotlights, market closures, and special events. Shoppers who follow your market will be notified.

Yes. Farmooly supports wholesale and bulk purchasing from local farms and vendors. Restaurants, schools, food banks, and institutional buyers can browse wholesale listings, place bulk orders, and coordinate delivery or pickup. Visit farmooly.com/wholesale.html for details.

Vendors can set separate wholesale pricing tiers for bulk orders. Wholesale buyers see those prices when browsing wholesale-enabled vendor profiles. Contact info@farmooly.com to get your wholesale buyer account set up.

Farmooly includes a health and wellness community built into the shopper experience. It's a space where members track their fitness, participate in community health challenges, and connect their local food purchases to measurable health improvements. Access it from the shield icon on the customer home screen.

Yes. The health community lets you associate your local food purchases with fitness tracking and community challenges. It's designed to show how buying fresh, unprocessed, locally-grown food connects to better overall health outcomes — not just for you, but for the whole community.

Yes. You can log health metrics including blood test results in the Farmooly Health Community. This lets you track how changes in your diet — like buying more local, unprocessed food from farmers markets — affect real health markers over time. Your health data is private by default; you choose what (if anything) to share with the community.

Community challenges are visible to other Farmooly members who join them, but your personal health data and specific metrics are private. You can participate in a challenge (e.g. "Eat local 3x a week") and see community-wide progress without sharing your individual health records.

Through the app, Farmooly accepts credit and debit cards, Apple Pay, and tips. At SNAP/EBT-accepting vendors you'll see a SNAP badge in the app and SNAP-eligible items get tagged; the EBT charge itself runs on the vendor's own EBT terminal at the market (Farmooly is the facilitator, not the EBT processor).

Go to the Receipts screen in the Farmooly app and tap the order you want to cancel. You can cancel for a full automatic refund within 2 hours of placing the order, as long as the vendor hasn't started preparing it. The refund is issued immediately and typically appears in your account within 5–10 business days depending on your bank.

Perishable items (fresh produce, meat, dairy, eggs, prepared foods) are final sale — no returns or refunds once delivered or picked up, except for documented quality problems. If you receive something spoiled, unsafe, or significantly not as described, contact the vendor directly first through the Farmooly app — they are your fastest path to resolution. If the vendor is unresponsive, email support@farmooly.com within 24 hours with photos and your order number. See the full refund policy for complete details.

Non-perishable items (shelf-stable goods, artisan crafts, merchandise, packaged foods, candles, soaps, clothing, etc.) can be returned within 7 days of delivery if unused and in original condition. Contact support@farmooly.com to initiate a return with your order number and reason. Full refund policy →

Vendor payouts are processed on a regular schedule through the Farmooly platform. Contact info@farmooly.com for current payout timing details, as this can vary based on your account setup and payment processor.