Vendor applications, roster, booth fees, scheduling, and announcements in one app — for one flat $99/mo (or $899/yr) price per market, no per-booth or per-event math. Farmooly is built to be the best operator platform available, not the cheapest, and it keeps getting better: new tools ship to every market on the network on an ongoing basis, plus your market gets a shared regional shopper app and map that grows with every market and vendor that joins.
Not a vague promise — the real tools you use every week, in one app instead of several.
Review, approve, or waitlist applications and keep a live roster of who's confirmed for each market day — no spreadsheet required.
Send a vendor a payment link and they pay their booth fee online by card. Connect a payout account and route the fee straight to your own bank through Stripe — you receive the full booth fee, and Farmooly never holds it. Vendors who pay by card add a 3% + 30¢ card fee at checkout, about what card processing costs. You connect the payout account yourself from the operator dashboard in a few minutes. No more chasing checks or reconciling cash.
Schedule upcoming market days and vendors confirm or decline right in the app, so you know who's actually showing up before you open the gates.
Send updates to your vendors and to the shoppers who follow your market — weather changes, special events, vendor news, and more.
See your application funnel, roster, and booth utilization at a glance — the numbers that help you make smarter decisions for your market.
Help vendors in your market accept SNAP/EBT. Expand access to fresh food and strengthen your market's role in community health.
Help your vendors reach restaurants, schools, and food banks through the Farmooly wholesale marketplace.
Your market gets its own page in the Farmooly shopper app and on the regional map — the same map every other Farmooly market and vendor shares, not a separate marketplace per operator. We're actively growing that shopper base; joining now means your market is part of it from early on, included in your flat operator price.
No per-booth or per-event bill to reconcile — a single predictable price, and it comes with the best operator platform we can build, continuously improved at no extra charge.
or $899/yr (about $75/mo) — per market, not per booth
Marketspread handles the market-management basics well — applications, booth maps, invoicing — and runs its own online marketplace and mobile POS. Farmooly covers that ground too, for one flat $99/mo (or $899/yr) price per market instead of a per-booth, per-event bill, and adds a shared regional map and app that grows with every market and vendor who joins.
Why a flat price, honestly
For a small market, Farmooly's flat price can add up to more per month than Marketspread's per-booth math — we're not going to pretend otherwise. We think it's worth it: one predictable bill instead of a per-booth invoice every event, a platform that keeps shipping new tools at no extra charge, and a shared shopper network your market benefits from as it grows. For a market with roughly 30+ vendors on Marketspread's year-round plan, a flat price is often close to or less than what you'd pay there — and unlike per-booth pricing, it never goes up as your market adds vendors.
Marketspread details from marketspread.com, checked September 2026; features and pricing on both platforms can change, so confirm current terms with each provider. Farmooly's vendor marketplace sales, optional vendor subscriptions, shopper fees, and card-processing charges are separate line items, unaffected by the operator platform price. Farmooly's shopper base is real but early-stage and growing market by market — we're straightforward about that with every operator we talk to.
Not "we're the cheapest" — this is what being one shared network instead of separate operator-by-operator software actually buys you.
If a vendor already sells on Farmooly — at another market, online, or wholesale — they don't rebuild anything to join yours. They sign in, apply to your market, and you review and approve like any other applicant. Less friction for the vendors you're trying to recruit means less work for you filling booths.
Every market and vendor on Farmooly shares the same map and shopper app — so as more markets and vendors join in your region, your market benefits from that growth too, not just from the vendors you personally recruited. It's early, and it compounds as it grows; joining now puts you in it from the start.
Download Farmooly, choose Market Operator, and add your market's name and location. It takes a few minutes, and you land straight on your operator dashboard.
Send vendors a simple invite link. New vendors build a profile; a vendor already on Farmooly from another market just signs in and applies — no rebuilding anything.
Your market appears on the Farmooly map, part of the same shared regional network as every other Farmooly market and vendor — growing as more of them join.
Use analytics to see which days draw the most shoppers, which vendors are top sellers, and how your market grows week over week.
Send notifications, post updates, and build a loyal base of shoppers who see your market as a community anchor.
Enable SNAP/EBT across your market, connect vendors to wholesale buyers, and become the hub for local food equity in your area.
Farmers markets are more than a place to buy food — they are community institutions. They connect neighbors, support family farms, preserve agricultural heritage, and strengthen local economies. Farmooly gives operators the technology to make their markets stronger, more accessible, and more sustainable — so these vital spaces can thrive for generations to come.
Our PromiseIf anything in Farmooly falls short, for your team, your vendors or your shoppers, tell us. A person reads every message and replies within one business day. Problems that affect a market day or anyone’s money come first, and we tell you when they’re fixed. Email info@farmooly.com or call or text (703) 244‑9295.
We work directly with market operators to get you set up. Reach out and let's talk about your market's goals.